Robert Craig, better known as Evel Knievel, was a popular stunt rider in the US during the 60s and 70s. He soon became known worldwide for crazy challenges such as attempting to jump the Snake River Canyon, jumping a tank full of sharks in Chicago, the fountains of Caesars Palace in Las Vegas, among many other wild feats.
Many of his attempts were successful and others not so much. Throughout his career, he suffered more than 433 bone fractures, earning him a place in the Guinness Book of Records for being the survivor with the most fractures in a lifetime.
One of his worst accidents was in Wembley, London. Attempting to jump thirteen buses, this jump resulted in a "slightly painful" fractured pelvis. Once recovered, a few months later, he successfully completed this challenge in Ohio, still convalescing from his first attempt.
Evel was one of the most representative American icons of his culture, with a very peculiar aesthetic, a kind of mix between Elvis, a circus Human Cannonball, and a Mexican wrestler. His Harley-Davidson XR 750 also played a very important role in his image, as well as being a great sales success and a source of prestige for the genuine American brand.
